Director. Producer.
marketing strategist

I create commercials, digital marketing campaigns & films that tickle the funny bone, warm the heart, and drive action.

REACH OUT

Director. Producer.
marketing
strategist

Kevin Barber image overlay

I create commercials, digital marketing campaigns & films that tickle the funny bone, warm the heart, and drive action.

REACH OUT

"comedy for commerce"

funny videos

Meet

Tangible results

As a Commercial & Digital Ad Director/Writer, I believe businesses benefit when they connect with potential customers with empathy & approachability. By tying schadenfreude humor with memorable solutions, my commercials provide low friction ways to give potential leads a taste of how your business could help them in a memorable way that stands above generic direct response ads and generates impactful results.

In addition to freelance directing, I run the Solar Ad Lab–a video marketing agency that makes funny, tv-quality commercial & digital ad creative accessible to regional solar installers, so they can stand out, attract new customers, boost marketing ROI, and, ultimately, become the dominant residential solar brands in their area.

Let's Discuss Your Business Aims

Freelance clientS

I have freelanced with various agencies & businesses, and filmmakers for close to a decade in New York City for some of the world’s biggest brands as a director, producer cinematographer, colorist, and video marketing strategist,  so I understand all the parts of the video strategy & production process, collaboration best practices, and how to operate at a high level within budget. Reach out if you’re looking to develop or crew up a project!

Freelance Portfolios
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In Development

I currently have 3 narrative projects in development, including “Rock Paper Scissors,” which tells the story of a newly-minted stay-at-home dad as he struggles to connect with his baby, himself, and… an odd stranger at the playground. 

Indie originals

filmmaker

After spending the first 10 years of my career as an actor, I shifted behind the camera to write/direct. Much like my commercial interests, my films focus on the desire to connect in the midst of absurd environments and the humor and heart that accompany the journey.

In addition to creating films. I continually study and teach the filmmaking craft. I taught directing & lean filmmaking practices at Pace University’s digital film program, am an active member of the Filmshop Collective Workshop in NYC, and keep my comedic chops fresh at the Magnet Theater and Upright Citizens Brigade.

View Filmmaking Projects